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Andris Pone CBC Radio One interview re Tim Hortons’“Good Ol’ Hockey Game” ad...
It was my pleasure to speak with CBC Radio One business reporter Paul Havaardsrud about this ad. To me, what is remark-able about the ad is that it appears Tims is sponsoring the Olympics and/or World...
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How Will You Be Judged?
[Cache - #152] You’re different. In a good way. But most of you will do a poor job of expressing your difference to the world. As a result, you will not be recognized for your unique talents nor be...
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Tangerine Still A Question Mark
[Cache - #153] “Tangerine????” In so many words, this has been the typical reaction to Tangerine, the new name for ING Direct. I submit, however, that it’s unfair to judge a brand name in a vacuum....
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Why We Hate – And Love – Air Canada
[Cache - #154] Why do we hate Air Canada? Answer: We don’t. The truth is that we love to hate them. Even knowing that they drop our bags from a considerable height, it cannot be that we have pure...
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Raptors’“We The North” Is A Monster Dunk
[Cache - #155] If you’re not different, you’re the same – so why should anyone do business with you as opposed to someone else? It’s a scary question, because chances are, your organization is not that...
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Be Easy
[Cache - #159] There’s never been more pressure for you to be easy. And it’s never been more important for you to give in. Consider Staples, which built a $25-billion empire around the Easy Button, a...
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Aeroplan Flies Too Close
[Cache #160] The central purpose of branding is to help people understand how you are different. On this basis, how different is your brand if it has the same name and/or tagline as someone else? If...
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That Spence Diamonds Guy is a Total Moron
[Cache #163] There are plenty of people who think that Sean Jones, pitchman for Spence Diamonds, is a total moron – and that’s just the way he wants it. Spence is an engagement ring retailer with...
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Why People Let Loose in Vegas
[Cache #165] “What happens here, stays here.” This is the tagline adopted in 2003 by Las Vegas, but it was hardly an original idea. It was simply Sin City taking ownership of a line that has been...
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Bigger Isn’t Better for Bayer – Or For You
[Cache #174] SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, founder, and CEO of a little...
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I Won’t Be Voting For Darrin Davidson – But Orangeville Should
[Cache #176] By Andris Pone President, Coin Branding andris@coinbranding.com – This Monday October 27th, I will not be voting for Darrin Davidson, candidate for Councillor in Orangeville, Ontario....
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Apathy and The Facebook Solution
[Cache #178] By Andris Pone President, Coin Branding andris@coinbranding.com – Why bother voting? In what was effectively a referendum last week on whether to keep in power the world’s most famous...
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What Do We Know About BDO?
[Cache #179] By Andris Pone President, Coin Branding andris@coinbranding.com – Several years ago, in an interview for a potential gig, I made an embarrassing admission. I am not a multitasker. I wasn’t...
View Article“Thank you for that stunning penetration into the obvious.”
[Cache #182] These were the cutting words of a professor of mine at Saint Mary’s University in Halifax, which he had borrowed from an acerbic professor from his own undergraduate days. The class was...
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Comment from yours truly in a Brenda Bouw feature for the Globe and Mail, alongside my good friend Mark Healy, CMO of Tennis Canada.
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Tim Hortons: Brazilian as a Bikini Line
[Cache #183] By Andris Pone President, Coin Branding – The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. Tim...
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What Word Will You Own in 2015?
[Cache #184] By Andris Pone President, Coin Branding – The Charlie Hebdo massacre has confirmed once again the inestimable power of words and ideas. They clearly have the power to anger and inflame,...
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Why Target Missed
[Cache #185] By Andris Pone President, Coin Branding – The Target debacle has been so spectacular, it has endowed the following maxim with new meaning: “The only thing harder than building a brand is...
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Je Suis Birdman
[Cache #186] By Andris Pone President, Coin Branding – Michael Keaton is floating in his underpants. Not that they are loose. He is levitating, in mid-air, cross-legged. It is the very first shot of...
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